Digital Media Producer

Salary $50,000 year

Position: Digital Media Producer

Classification: Non-Exempt

Scope of Position:

The Digital Media Producer 2 represents the PA CareerLink® brand and engages the PA CareerLink® Philadelphia customer base, promotes success stories, and highlights local, regional, and statewide employment and training opportunities. Supports partners throughout Philadelphia’s public workforce system by adding value and aligning their outreach materials to career seekers with PA CareerLink® Philadelphia’s brand standards.

Essential Functions:

• Prepare and design outreach/marketing material for any PA CareerLink® services and events, virtual and in-person, using a creative and innovative approach.
• Create, develop, and gather content to publish on Facebook, Twitter, Instagram, and other social media platforms and Google pages as approved.
  • Includes monitoring and responding to comments, messages, and likes in Hootsuite.
• Assist in the publication of system success story materials, which includes scheduling and meeting with participants, capturing video/photo/narrative content on each story, producing professional quality videos, and publishing stories on appropriate platforms.
• Edit flyers, digital videos, and photos as requested by all centers to ensure all material meets PA CareerLink® branding standards.
• Responsible for internal proofing of all PA CareerLink Documents to ensure branding standards
• Supports the system by hosting job fairs and hiring events:
  • Create outreach material.
  • Disseminate digital outreach material.
  • Coordinate physical outreach material dissemination with community engagement staff for both Funder and System-Wide
  • Maintain up-to-date contact lists.
  • Plan and execute social media promotion.
  • Provide outreach metrics at debrief.
• Weekend, evening, and alternative hours are sometimes mandatory to address the needs of (photography and videography) the system including but not limited to:
  • Job fairs and hiring events.
  • Media engagement and public relations (PR)
  • Workforce campaigns/initiatives (national, state, local)
  • High visibility/coordinated recruitment.
  • Communication and brand awareness training and onboarding
• Implement project management skills, tools, and methods to drive system initiatives and positive outcomes.
• Demonstrate a fluid approach to work and actively participate in continuous improvement initiatives
• Demonstrate ability to multitask and prioritize multiple requests and work on multiple projects simultaneously
• Other opportunities as available

Experience & Skills Requirements:

• Associate or bachelor’s degree in digital marketing, public relations, communications, or related area
• Excellent project management, communication, and collaboration skills, with the ability to work cross-functionally with other departments, teams, and partners
• Working knowledge of Canva, Constant Contact, Mailchimp and Scanova, Adobe Premier Pro and Adobe Photoshop
• Advanced social media skills, including SEO, content editorial management, and analytics
• Intermediate level in MS Office
• Intermediate level in digital video and photo editing software
• Strong attention to detail regarding the adherence to PA CareerLink® branding
• Knowledge of the latest trends and technologies in digital media, and the ability to provide strategic guidance on how to leverage new tools and platforms to reach the target audience
• Position requires 75% travel in Philadelphia and some surrounding counties